You Don’t Need Everyone’s Attention — Just the Right Attention
John Addington John Addington

You Don’t Need Everyone’s Attention — Just the Right Attention

We live in an age obsessed with visibility — but attention by itself doesn’t grow a business. Every scroll, ad, and algorithm is fighting for people’s focus, yet most of that attention disappears as quickly as it arrives. The goal isn’t to get everyone’s attention; it’s to earn the right attention — the kind that leads to trust, referrals, and long-term growth. When your marketing serves people, communicates honestly, and focuses on the audience you’re equipped to help, everything becomes simpler. You don’t need to be everywhere. You just need to be clear, consistent, and faithful with the attention you already have.

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Marketing and Leadership in a Noisy World:
John Addington John Addington

Marketing and Leadership in a Noisy World:

In a world full of noise and distraction, the greatest challenge for leaders and marketers isn’t visibility — it’s credibility. Discover how faith, trust, and biblical integrity can transform modern leadership and marketing.

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